ALC has launched a new division specializing in package insert, blow-in, bind-in, ride-along, co-op, statement stuffer and other media sales.
The new division includes a team of alternative media experts; customized and flexible reporting capabilities; and research studies.
The unit offers more than 200 million inserts sold annually.
“With our recent acquisition of Max Direct, we welcome a significant volume of alternative media business and a stellar team of experienced media professionals to complement our existing services,” said Fran Green, president of ALC Data Management, in a statement.
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