Ajay Sports, Inc., Delavan, WI will purchase all outstanding capital stock of Pro Golf of America, Inc., franchiser of Pro Golf Discount retail golf stores. Pro Golf is a ‘golf-only’ store franchiser, with 170 stores in the U.S., Canada and the Philippines.
The acquisition will allow e-commerce to become a major focus of the combined companies. In addition, Pro Golf’s private label production will be shifted to Ajay, taking advantage of operating efficiencies.
Pro Golf has recently launched an Internet Web site, http://www.progolf-discount.com, an online golf shopping mall targeting golf equipment purchasers in areas not served by a Pro Golf Discount store, with a product selection similar to that available in its franchised stores.
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