Ads Bulk Up Google’s Debut Quarterly Report

In its first quarterly report to Wall Street since its initial public offering, online search power Google announced that both revenue and profit increased by more than 100% in Q3 2004 over the same quarter last year.

Net income for the third quarter at Google reached $52 million, up from $20.4 million a year ago. Revenue increased to $805.9 million from $393.9 a year ago.

The Mountain View, CA-based company said that Google-owned sites generated $411.7 million, or about 51% of total quarterly revenue, representing an increase of 99% over revenue from the same segment in third-quarter 2003.

Meanwhile revenue received from Google partner sites through the AdSense affiliation program amounted to $384.3 million during the quarter, or about 48% of total company revenue for the period. That constitutes an increase of 120% over the amount Google accrued through the AdSense program during Q3 2003.