Adobe Systems To Acquire Omniture

Posted on by Chief Marketer Staff

Adobe Systems Inc. will acquire Omniture, Inc. in a transaction valued at approximately $1.8 billion. Under the terms of the agreement, Adobe will purchase all of the outstanding common stock of Omniture for $21.50 per share in cash.

As part of the expected integration of the two companies, Omniture will become a new business unit within Adobe. Omniture

More

Related Posts

Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.

	
        

Call for entries now open



CALL FOR ENTRIES OPEN