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Optable Rethinks Data Collaboration With The Introduction Of Autonomous AI Agents

Optable introduced AI agents this week, allowing clients to improve their workflows with the help of AI and integrate with multiple tech platforms.

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Why Media Quality Should Be The Center Of Attention

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Search Without Clicks: Rethinking Brand SEO In An AI-Fragmented Journey

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Here’s What You Missed At Programmatic IO New York’s CTV Panel

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AI Disclosure Requirements: Navigating State Laws And Platform Rules

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Best Buy Ads Dives Into Programmatic

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Shifting Gears, With The CMO Of Genesis Motor America

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The Science (And Art) Of Scaling Native Ads

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Making Sense of DSP-SSP Convergence

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From the Editors

The Big Story

The Big Story LIVE: AI Unleashed

Live from New York at Programmatic IO, the AdExchanger editorial team debriefs what ad tech’s brightest minds are saying and doing around AI and measurement.

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Advertisers Need Easy Access To DSPs – But AI Is Changing What That Access Looks Like

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The Economist’s POV On Remedies For Google’s Ad Tech Monopoly

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How To Keep Agencies Honest On Principal Media Deals And Avoid Unaccountable Arbitrage

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The High Cost Of Bad Measurement: Why Randomized Geo Experiments Are The Gold Standard

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Calculating The Odds On The Google Spinoff

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Europe Is Ahead Of Us On Convergent TV, Says tvbeat CEO Robert Farazin

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