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CTV Roundup

AdExchanger’s Top 4 CTV Stories Of 2025

It’s that time of year again – the time when we all start saying things like, “It’s that time of year again!”

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Marketers

The Attribution Goldilocks Problem; Video Is No Escape Pod

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AdExchanger Talks

AI That’s Generative, Not Generic

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Marketers

The VAB’s Latest Report Puts Nielsen’s Big Data + Panel Methodology On Blast

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Marketers

Why Meta Doesn’t Mind A Scam; Working Backwards into AI Prompts

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Data-Driven Thinking

AI Is Bringing MFA To Social Media. Here’s How Advertisers Can Avoid It

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Data-Driven Thinking

Broadsign’s Big Move Isn’t The Endgame. It’s The Opening Gambit

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AI

How Agentic Advertising Platform Aimy Uses Comcast’s Universal Ads API

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Marketers

AI Will Replace Marketing Jobs As CMO Budgets Stagnate, Says Gartner

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From the Editors

Marketers

Albertsons Launches New Off-Site Click-to-Cart Tech

The grocery chain Albertsons is trying to reduce the time and number of clicks it takes to add an item to an online shopping cart. Its new click-to-cart product should help. On Monday, Albertsons Media Collective announced the new click-to-cart product, based on its “Add-It” technology for off-site media, which is to say that those […]

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Data-Driven Thinking

When The Last Click Disappears: How AI Shopping Breaks Attribution And Rejuvenates Brand-Building

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The Big Story

Warner Bros., Netflix, Paramount: The CTV Chessboard

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Data-Driven Thinking

How To Tell If An AI Vendor Will Still Matter In Two Years

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AdExchanger Talks

Why The Economist Is An AI Outlier

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Marketers

WPP Raises Its Ad Growth Forecast Thanks To The AI Boom – But That Doesn’t Mean It Will Last

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AI

Criteo Lays Out Its AI Ambitions And How It Might Make Money From LLMs

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