Data-Driven Thinking
AI Is Bringing MFA To Social Media. Here’s How Advertisers Can Avoid It
AI has changed content creation overnight. What once required time, skill or a production budget can now be spun up in seconds. That’s led to an explosion of low-quality, made-for-advertising (MFA) content, not just across obscure websites, but also on social platforms like TikTok, YouTube and Meta. For years, MFA was a mostly web-based problem: […]
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New Social Media Platform Fizz Gives Brands A Crash Course In Marketing To College Students
The people who know how best to market to college students are other college students – and that’s doubly true on a social media platform whose entire user base is college students. Teddy Solomon and Ashton Cofer dropped out of Stanford to focus full time on Fizz, an (optionally) anonymous social media platform they co-founded in […]
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