Marketers
The ‘Taboo’ Of Women’s Health Care Advertising Complicates Access To Treatment
Charli xcx got it right: It’s so confusing sometimes to be a girl. Or, more accurately, a woman trying to access medical treatment. And it’s just as challenging for women’s health care companies trying to reach their audiences. HerMD, a women’s health startup with a focus on menopause and sexual health, has struggled with this […]
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The Death Of The DSP? How Ad Tech’s Cash Flow Crisis Threatens The Entire Ecosystem
Programmatic advertising is experiencing a dramatic shift. Conversational and agentic AI are here, and their effects are already being felt. Microsoft announced the shuttering of its DSP in May, stating that the current DSP model no longer aligns with its AI-powered priorities. As ad tech barrels toward automation, companies of all sizes along the supply […]
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