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The Big Story

Not So Long, Solimar

Change can be bumpy. From The Trade Desk’s Solimar-to-Kokai transition to Nielsen’s transition to its Big Data + Panel offering, we go inside customers’ challenges with these two transforming platforms.

From AdExchanger

CTV Roundup

Why FAST Channels Are So Interested In Courting YouTube Creators

From AdExchanger
Data-Driven Thinking

How Vanity Metrics Stole Marketing’s Credibility – And How CMOs Can Get It Back

From AdExchanger

AdExchanger Talks

Making Sense of DSP-SSP Convergence

From AdExchanger
Marketers

Digital Culture Group Intros Its AI Tool For Measuring Ad Resonance

From AdExchanger

Upcoming

Trending in Ad Tech
Online Advertising

Meet Blurbs, The Latest Startup Trying To Actually Explain What Programmatic Vendors Do

From AdExchanger

The Big Story

Ads To Burn After Reading

From AdExchanger

Data-Driven Thinking

The Real Growth Strategy: Blending Brand And Performance For Long-Term Impact

From AdExchanger

CTV Roundup

Why Pfizer’s Josh Palau Can’t Wait To Buy Netflix Through The Yahoo DSP

From AdExchanger

From the Editors

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AdExplainer

Why You Should Know (And Use) The Marketing Efficiency Ratio Metric

“In the year of the lord 2025, we do not use ROAS.” That was the position of one agency media buyer during a conversation about the Marketing Efficiency Ratio (MER). The data-driven advertising metric has been around for many years but is now reaching mainstream or at least revered status. That is an exaggeration, of […]

From AdExchanger

AI

AI Can Do Your Job Better Than You Can (Well, Actually, It Depends)

From AdExchanger

CTV Roundup

How Kidoodle.TV Keeps Inappropriate Ads (And Annoying Children’s TV Stars) Out Of Its AVOD Channels

From AdExchanger

The Big Story

Transparent Non-Transparency

From AdExchanger

AI

Dentsu’s Carat Partners With An AI Platform To Bring Its Agents (Almost) To Life

From AdExchanger

Data-Driven Thinking

The Mirage Of Reach: Why Festival Marketing Exposes Everything Broken In Media Measurement

From AdExchanger

Online Advertising

Alphabet’s Revenue Skyrockets, And AI Overviews Gobble More Of The Search Pie

From AdExchanger
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Executive Perspectives for Modern Marketers

Chief Marketer is an information hub connecting a global portfolio of more than a dozen marketing-focused brands including Event Marketer, AdExchanger, AdMonsters, Cynopsis Gaming, Cynopsis, Multichannel Marketer, PR News, and more—an aggregate audience topping 1.1 million readers. We are a one-stop “power portal” for marketers that brings together ideas and perspectives from the industry at large.

July 29, August 12, August 26, 2025

PRNEWS Thought Leadership Masterclass 2025

Online

Position with Purpose: Master the Art of Thought Leadership

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From PR News

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