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Marketers

Marketers Are Learning That AI Is Only As Skillful As The Humans Prompting It

Laser Eye Center struck the balance between human creative and AI usage by partnering with creative marketplace Kartel to generate ads for a local TV network.

From AdExchanger

CTV Roundup

What The TV Industry’s Q3 Earnings Tell Us About This Year’s Biggest Ad Trends

From AdExchanger
The Big Story

Yearning For Earnings

From AdExchanger

AI

Google Rolls Out Chatbot Agents For Marketers

From AdExchanger
AI

Everyone’s A Little Scared Of AI – Even The CEO Of This AI-Powered Platform

From AdExchanger

Upcoming

Trending in Ad Tech
AI

How Agentic Advertising Platform Aimy Uses Comcast’s Universal Ads API

From AdExchanger

Data-Driven Thinking

Personalization Isn’t Everything: The Case For Marketing That Brings People Together

From AdExchanger

Marketers

AI Will Replace Marketing Jobs As CMO Budgets Stagnate, Says Gartner

From AdExchanger

CTV Roundup

Talking CTV Transparency (And The Lack Thereof) With Samsung

From AdExchanger

From the Editors

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AdExchanger Talks

Retail’s AI Moment Is (Almost) Here

Jeff Cohen, Skai’s new chief business development officer, unpacks why the smartest retailers and brands are already connecting the data dots and rethinking their playbooks for the AI era, even though the shopping bots aren’t quite there yet.

From AdExchanger

Data-Driven Thinking

AI Slop Is The New MFA, And We All Need To Fight It

From AdExchanger

AI

EssilorLuxottica Leans Into AI To Avoid Ad Waste

From AdExchanger

The Big Story

APIs FTW, But IPs Are TBD

From AdExchanger

Data-Driven Thinking

Why Meta’s Exit From MRC Audits Should Be A Wake-Up Call For Marketers

From AdExchanger

AdExchanger Talks

The Legal Analyst In Google’s Corner

From AdExchanger

Data-Driven Thinking

Why Your First AdCP Project Is Probably Going To Fail

From AdExchanger
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The Future of Marketing

Executive Perspectives for Modern Marketers

The Chief Marketer Network is a leading marketing intelligence hub connecting a global portfolio of 9 specialized media brands serving the primary channels of media and marketing, ranging from advertising technology to PR/Communications. With an aggregate audience of over 1 million marketing professionals, the network delivers curated insights, trend forecasting, and cross-disciplinary coverage that empowers marketers to stay ahead of what’s next.

November 21, 2025

PRNEWS Digital PR & Innovation Awards

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