Acxiom, PerformanceData to Link List Databases
An agreement between Acxiom Corp., Little Rock, AR, and PerformanceData, a division of Trans Union LLC, to link databases will save time the development of credit offer mailings.
The agreement will combine credit data and real property/demographic data for Fair Credit Reporting Act (FCRA) compliant pre-screen marketing programs. The new product, expected to be available later this year, will link Acxiom’s real property file of more than 73 million residential properties and demographic information on more than 95 million households with PerformanceData’s credit information on more than 140 million individuals.
Only those records that are present in both files will be available through the new service.
This data link will give customers an opportunity to make firm credit offers, as allowed under the FCRA, without going through the current two-step process of identifying prospective homeowners with particular real property and demographic characteristics, followed by credit bureau pre-screening.
