Acxiom Completes Test of High-Speed Data Appending Tool

Posted on by Chief Marketer Staff

Acxiom Corp., Little Rock, AR, has launched a high-speed real-time data integration system. The product, AbiliTec, will allow companies to combine customer and prospect data across their entire enterprise.

A test of the new product, completed Sept. 1, resulted in substantial improvements in the transaction speed of combining (or appending) data and improving accurate matching of valid names and addresses, the company said in a statement. Within Acxiom, AbiliTec achieved an append transaction speed of up to 45 million records per hour.

AbiliTec for consumer data integration is available now. AbiliTec for integrating business data is entering widespread testing in Acxiom’s internal systems and will be sold to select customers and partners. General commercial availability is expected for late in the year.

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