About.com Acquires Sombasa Media

New York-based About.com Inc., a network of vertical sties, has acquired Sombasa Media Inc., a provider of individualized e-mail publications. Its flagship e-commerce newsletter is BargainDog.

As part of About.com, Sombasa will send its newsletters to more than 700 highly targeted, topic-specific newsletters with a current subscriber base of about 4 million.