An on-cup promotion is underway that uses Blockbuster incentives to drive sales of Coca-Cola products at Subway restaurants.
Customers who buy a Fresh Value Meal through Nov. 14 will get a co-branded Blockbuster/Subway cup with a “peel and reveal” sticker. The sticker reveals either a free prize good at Subway or a rental offer redeemable at Blockbuster. Blockbuster prizes range from Rent 2, Get 1 Free movie rental coupons to free rentals for a year.
P-O-P and advertising in select markets supports.
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