Publicis Groupe Finalizes Acquisition Of Razorfish
Publicis Groupe SA has closed its acquisition of Razorfish, a marketing agency formerly owned by Microsoft.
Publicis Groupe SA has closed its acquisition of Razorfish, a marketing agency formerly owned by Microsoft.
Publicis Groupe has bought Phonevalley, a Paris-based mobile marketing agency for an undisclosed sum.
Publicis Groupe SA will acquire digital marketing agency Razorfish from Microsoft Corp
Jean-Yves Naouri, executive VP of group operations and a member of the Publicis Groupe Management Board, has been appointed to oversee Publicis Healthcare Communications Group
Publicis Groupe S.A. has acquired 94.4% of the outstanding common stock of Digitas Inc. The acquisition, valued at approximately $1.3 billion, will leave Digitas as a wholly owned subsidiary of Paris-based Publicis.
Publicis Groupe has initiated the first steps in integrating with Bcom3 following the closing last month of the merger of the two advertising agencies. Publicis Groupe plans to integrated D'Arcy into Publicis USA, with some accounts and teams going to Saatchi & Saatchi, with client's agreement.
Publicis Groupe said last week that it plans to buy Phonevalley, a mobile phone marketing and communications company based in Paris.
Publicis Groupe has acquired EmporioAsia, a Shanghai-based digital marketing agency, for an undisclosed sum.
Ad agency network Publicis Groupe has formed a new management board to oversee its media operations
PUBLICIS GROUPE: has completed its $1.3 billion purchase of Digitas Inc., including all three divisions: Digitas, Modem Media, and Medical Broadcasting LLC