Search Results for: publicis groupe

  • WPP Acquires Data Clean Room Startup InfoSum

    WPP has bought InfoSum, a data clean room and collaboration startup. Terms of the deal, announced on Thursday, were not disclosed. This acquisition reunites InfoSum with Brian Lesser, its former CEO. InfoSum will sit within GroupM, now led by Lesser, who was chairman and CEO of InfoSum until he joined WPP in September. This is […]

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  • Keeping It Simple At The 2025 ANA Media Conference

    Why is programmatic media buying so dang complicated? That question was an ever-present topic at the 2025 ANA Media Conference in Orlando, Florida this week.

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  • IPG Was Down In Q4, Plans To Restructure Before The Omnicom Merger

    Like Kendrick Lamar during the Super Bowl halftime show, Interpublic Group CEO Philippe Krakowsky had a message for all the haters out there: the impending Omnicom merger won’t affect IPG’s ability to do business in the meantime.

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  • Running the Numbers on Omnicom-IPG

    Omnicom is acquiring IPG. We unpack the proposed deal with ad agency expert Brian Wieser, founder of the constancy Madison and Wall.

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  • Mars United CEO Rob Rivenburgh On Selling To Publicis, And Where Retail Media Goes Next

    In prior holiday seasons, Mars United execs offered AdExchanger end-of-year commerce perspectives as a rare bird in the agency world: a large indie player in a pool full of holding companies. This year, Mars is back on the docket. Except now it’s to talk about the company’s acquisition by Publicis, the largest of the agency […]

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  • Why Publicis Is Winning

    It’s no secret that Publicis Groupe has outperformed both on an absolute basis as well as in comparison to its ad holding company (“HoldCo”) brethren. In the last five years, Publicis’ market cap has more than doubled (+160%) from $10.5 billion to $28 billion as the firm has racked up big client wins, largely at […]

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  • Publicis Acquired Retail Tech With Agency Clients – And Now Those Agencies Want Out

    Publicis has outperformed its agency holding company peers, including WPP, Omnicom, Dentsu and IPG, largely on the strength of its retail and ecommerce acquisitions. The Publicis commerce strategy will be put to the test, though, as agencies plan to curtail spending with Publicis-owned businesses. You read that right: agencies. Many of Publicis’ fastest-growing and most […]

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  • Publicis Groupe to acquire influencer marketing platform Influential

    Communications company Publicis Groupe recently announced it plans to acquire Influential, an influencer marketing company. Influential uses AI to match bands with an influencer’s audience. The vendor has 300 brand clients, including Ulta, Amazon, DoorDash and McDonald’s, and has 3.5 million influencers in its network. Influential has access to and data on 90% of global […]

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  • GARM And Ad Net Zero Release Standards To Measure Carbon Emissions From Media

    It’s hard to manage what you can’t measure. Which is why the WFA’s Global Alliance for Responsible Media (GARM) and trade organization Ad Net Zero have spent the past year developing a framework for tracking emissions. The Global Media Sustainability Framework, which was announced Monday during a panel at Cannes, is the first iteration of […]

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  • Must-See Sessions At CTV Connect

    AdExchanger lifts the hood on the hottest topics in CTV live onstage at the inaugural CTV Connect event in New York City on March 13 and March 14.

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