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Publicis Group to Acquire Digitas

|  by Chief Marketer Staff

Publicis Groupe S.A. has acquired 94.4% of the outstanding common stock of Digitas Inc. The acquisition, valued at approximately $1.3 billion, will leave Digitas as a wholly owned subsidiary of Paris-based Publicis.

Publicis Groupe Integrates with Bcom3/New Executives

|  by Chief Marketer Staff

Publicis Groupe has initiated the first steps in integrating with Bcom3 following the closing last month of the merger of the two advertising agencies. Publicis Groupe plans to integrated D'Arcy into Publicis USA, with some accounts and teams going to Saatchi & Saatchi, with client's agreement.

News Brief

|  by Chief Marketer Staff

PUBLICIS GROUPE: has completed its $1.3 billion purchase of Digitas Inc., including all three divisions: Digitas, Modem Media, and Medical Broadcasting LLC