92% of Marketers Use Social Media, Pinterest and Google+ Seeing Increasing Focus
A survey from STRATA, a media buying and selling software provider, finds that 91.9 percent of marketers surveyed were using social media in the third quarter of 2012, meaning just 8.1 percent were holding out. The percentage of marketers not utilizing social media was 8.5 percent in the second quarter and 10.3 percent in the first quarter. Facebook is the social media platform of choice, as 82.4 percent of advertisers said they prefer using it to for their clients’ campaigns. YouTube was second with a 42 percent response. “Of all the emerging social platforms, marketers are expanding their focus to Pinterest and Google+ most rapidly,” STRATA notes. “According to STRATA’s survey, 23% of advertising agencies used Pinterest in Q3. This represents an increase of 48% from 2Q12.” Pinterest, of all social media networks, could be seen as the most viable candidate to be a true alternative to Facebook for businesses, according to an industry expert. Among the reasons why are its adoring users, quickly growing user base and its users’ interest in following retailers. (STRATA, Social Media Today)
