There’s little doubt that Facebook pages remain an essential part of many companies’ marketing strategies, but there’s also little doubt that brands are frustrated by the chokehold the social network has on the reach of a page’s posts. Last year, Facebook shared that brands’ page updates were seen by an average of just 16 percent of their fans via the news feed.
Sure, Facebook has to make money and appease Wall Street, but “limiting the exposure of pages to such a low percentage of their members is, to my mind, a mistake,” writes Ayelet Noff at Socialmedia.biz. This sentiment is strongly shared by the likes of Mark Cuban, who expressed as much in November.
Noff shares five alternative ways Facebook can monetize its huge social network:
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