There are a variety of ways to post content to your company’s Facebook page, each with different advantages when it comes to engaging your community. This post from Social Media Today offers a look at three main styles of Facebook posts:
1) image and link: this style certainly grabs a user’s attention, but sometimes the image can make people blind to the link
2) thumbnail: Facebook will automatically generate a box with text and a thumbnail image when you paste a link into your status update
3) thumbnail and link: this one isn’t ideal, since the link is essentially appearing twice
For help on what kinds of emoticons, words and other factors work best for Facebook posts, see this infographic from Linchpin SEO.
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