While there are untold numbers of great campaigns in the marketplace, this author chose three to take a closer look at because they were spectacularly ingenious, if not simple in their own ways.
We’ve heard of all three—Coca-Cola printing popular first names on soda cans and bottles, the ALS Ice Bucket Challenge and the great Samsung vs. Apple battle. Some took more work than others. Some took off on their own. This author gives us a deeper look into these three winners. All three brands have loyal followings and there’s plenty of ideas to steal here!
Want to check out a bunch more winning campaigns? Take a look at the 2014 PRO Award Gold/Silver/Bronze winners.
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