Within five years, a quarter of all U.K. shopping will be conducted via the Internet or mobile devices, said the Interactive Media Retail Group.
IMRG said that 2004 is the year that Internet shopping will become mass market, as millions of consumers routinely go online to research and buy every kind of product and service. The industry body forecasts that 20 million British shoppers will spend 17 billion pounds ($31 billion US) online this year.
By 2009, the value of the market will have risen to
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