Topic
Day: July 16, 2014
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Top 5 Marketing Technology Skills in Demand
Are you hiring a marketing technology person? Make sure they have the right skills.
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Data & Analytics
Facebook and Nielsen in Data Collection Partnership
Facebook keeps an eye of users wireless TV viewership and shares the data with Nielsen.
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Social
Have You Shared a Coke Lately?
The Share a Coke campaign has exploded on social with kids posting selfies with bottles of Coke printed with their names.
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Social
Pfizer Circulates a Fear of Getting Old
Pfizer regroups on its 2012 “Get Old” campaign with a socially driven campaign that focuses on consumer engagement.
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Social
Consumer Reviews and Retail Success
Bazaarvoice has released a report analyzing over 100,000 pieces of consumer-written content and traffic trends, and the results show engaged shoppers who are reading reviews are more likely to buy.
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Social
NASA’s Giant Step in Social Media
Learn how NASA is building social colonies to raise awareness.