Topic
Month: October 2013
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Agencies
Mobile Ad Creative Sucks, and It’s a Matter of Time and Money
Mobile ad creative sucks. That was, more or less, one of the main takeaways from “Technology, Marketers & Customers: The Next 10 Years,” a session during Advertising Week 2013.
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Agencies
Acxiom Aims to Break “Data Monopoly” With New System
Data broker Acxiom has introduced its Audience Operating System (AOS), which is being framed as a home where previously disparate consumer data can reside and empower marketers.