Month: April 2013
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Agencies
How to Meaningfully Leverage a Brand’s Fans to Benefit Your Social Strategy
A recent webinar with Jay Baer of Convince and Convert and Greg Shove of SocialChorus highlighted three types of brand fans: 1) enthusiastic employees, 2) passionate customers and 3) social publishers.
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Agencies
For PPC Ads, No. 1 Isn’t Always the Best Position
Billy McCaffrey at WordStream makes a case that being No. 1 isn’t always the best when it comes to PPC ads.
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Agencies
Returns Fraud Hurting Online Retailers: Study
The National Retail Federation estimates that nearly $9 billion was lost by merchants in returns fraud in 2012.
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Agencies
USPS Must Delay 5-Day Delivery Plan
Congress has forced the USPS to delay its switch to 5-day mail delivery.
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IAB and MMA Unveil Guidelines to Make Buying and Selling Mobile Ads Easier
The Interactive Advertising Bureau (IAB) and Mobile Marketing Association (MMA) have finalized “Mobile Phone Creative Guidelines.” The guidelines, which are meant to supplement the MMA’s “Universal Mobile Ad Package,” aim to help resolve the fragmentation in the mobile ad industry. “Additionally, the new guidelines provide directives that are necessary to empower creative shops and publishers […]
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U.S. Social Ad Revenue Will Hit $11 Billion in 2017, Driven by Native Ads
According to BIA/Kelsey, social advertising revenues in the U.S. will hit $11 billion in 2017. In 2012, social ad revenues totaled $4.7 billion. If the company’s projections are accurate, it will mean a compound annual growth rate (CAGR) of 18.6 percent. The forecast included an optimistic note about locally targeted social ad revenues, which totaled […]
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Infographic: Social Sharing Boosts Email Marketing Results
GetResponse, an email marketing solutions provider, has created an infographic showing how integrating social sharing in email marketing messages can drastically improve results. Here are some of the more notable findings: –
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Marketers: The Problem With Your Facebook Ads Is You
Facebook is an easy target for disgruntled marketers who want to complain about users seeing irrelevant ads. The truth of the matter is that if an advertiser is running ads that are being shown to the wrong users, it’s on them, not Facebook. The social network arms advertisers with plenty of targeting options and data, […]
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Facebook Launches Partner Categories to Improve Ad Targeting: What Does It Really Mean?
On Wednesday, Facebook announced partner categories, which are unique groups of Facebook users created using third-party data about the products and brands they purchase. Data for partner categories will come from Acxiom, Datalogix, Epsilon and other third parties, though Facebook assures users that no personal information is shared between itself, third parties and advertisers. Ads […]
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Auto Insurance Lead Generation: What Agents, Buyers and Sellers Need to Know
Auto insurance is one of the most popular and, consequently, competitive lead-generation verticals. It has undergone some notable changes in recent years, which means those on the buy and sell sides have had to adjust their strategies and perspectives. What to know about the auto insurance vertical “The auto insurance vertical is unique in the […]