Topic

Month: December 2011

  • Agencies

    Mobile Email Recipients Not Saving Messages to Read Later on Desktop: Surveys

    All marketers know that mobile devices enable consumers to check email whenever and where ever they want. But what they might not be considering is that once consumers read an email on their tablet or phone, they’re necessarily not saving it to follow-up on later on their desktop.

  • Email

    Mobile Helps Pei Wei Asian Diner Collect Email Names

    Adding mobile to the promotional mix helped P.F. Chang’s China Bistro’s fast-casual sister chain Pei Wei Asian Diner introduce a new menu item and gain nearly 20,000 new email subscribers in two weeks.

  • Agencies

    Debby Boone Headlines Lifestyle Lift’s New DRTV Campaign

    Facial rejuvenation firm Lifestyle Lift debuted a new long-form DRTV spot this month featuring 1970’s pop icon Debby Boone.

    Lifestyle Lift’s core demographic – women in their mid-50s through mid-60s – influenced the choice of Boone as spokesperson. “We wanted someone with a wholesome image who was relevant to our target audience,” says Lifestyle Lift CMO Steve Hanson. That audience would have been in its 20s and 30s during the time of her biggest hit “You Light Up My Life,” the summer of 1977.

  • Agencies

    The USPS Meets The Daily Show

    Things at the U.S. Postal Service must be really, really dire and out of control when they come to the attention of prominent political satirists like “The Daily Show with Jon Stewart.” In a segment airing last Thursday, show regular Wyatt …

  • Chief Marketer Listline January 3

    Chief Marketer and NextMark offer a selection of files new to market. The criteria for selection for Chief Marketer Listline is: · New list to market in past 7 days · Exclusive to list manager · Data card quality score 85 or higher on NextMark · Data …

  • Chief Marketer Listline December 19

    Chief Marketer and NextMark offer a selection of files new to market. The criteria for selection for Chief Marketer Listline is: · New list to market in past 7 days · Exclusive to list manager · Data card quality score 85 or higher on NextMark · Data …

  • Agencies

    Why You Shouldn’t Over Segment Your Prospecting Database

    Over the last few years, data marketers have gone to extreme lengths to cherry pick what they think is the perfect audience for each communication they send. But is this approach producing a profitable universe—or just a small one?

  • Email Marketing and Social Media to See Biggest Increases in Spending by Marketers in 2012

    According to the “2012 Marketing Trends Survey” from StrongMail, conducted by Zoomerang, email marketing and social media are set to see the biggest budget increases by marketers in 2012.

  • Nearly 1 in 4 Consumers Have Found Smartphones/Tablets to be ‘Integral’ for Their Holiday Shopping

    A Prosper Mobile Insights mobile survey of 332 smartphone and tablet users conducted from Nov. 29-Dec. 2 found that nearly a quarter of respondents deem their mobile devices “integral” to their holiday shopping experience.

  • Knowing versus Doing

    For many reasons, those in the interactive space have a love to hate relationship with those who have their MBA’s, especially those from certain prestigious universities. Unlike other professions, graduate degrees are anything but required in the ad-tech space. Most companies will gladly trade…