Topic

Month: December 2011

  • 2011 IMA Award Winners

    View the 2011 IMA Awards winners here

  • EDU has a serious case of E.D.

    In a recent conversation with an investor in the EDU industry, I asked him what do you think of Career Education Corp’s stock price taking a 40% nosedive?

    His response was standard – something had to change and the industry is still…

  • Hulu Holds Its Lead as the Top Online Video Ad Property in October

    According to the latest figures from comScore, Google Sites remains the top U.S. online video content property, while Facebook gained significant ground to finish at No. 2 in October. Hulu remained the top online video ad property.

  • Strong Q4 Ad Spend Signals Strong Holiday Sales in the Cards for Retailers

    Ad spend rose significantly in the fourth quarter, according to IgnitionOne. This signals strong holiday sales for retailers.

    According to IgnitionOne’s mid-Q4 2011 “U.S. Holiday Shopping Report,” in the first half of the fourth…

  • Apple iOS Continues to Lead Mobile Operating Systems in CTR in November

    According to Jumptap’s latest figures, Google’s Android mobile operating system (OS) continues to hold a healthy lead in the smartphone market, while Apple’s iOS continues to lead when it comes to click-through rates (CTR).

  • Thanksgiving Day and Black Friday: Paid Search Spend and Clicks Surged

    The online holiday shopping season is off to a blazing start, according to data from Performics. Thanksgiving Day and Black Friday saw paid search spend and clicks increase significantly year-over-year.

  • Groupon: Why the Hate?

    In discussing the value, or often lack thereof, with lead generation businesses, it’s hard for us not to think about the biggest lead gen business of all, Groupon. Not that they would use that term, but there is a reason that most of the fast followers and better self-funded iterations came from the lead generation…

  • Lead Gen the Dirty Word

    Talking to a company the other day, something interesting was said. They said, we have given up the word lead generation. “We don’t use it internally and we don’t use it when talking to clients.” When asked how they make their money, they said to us, “lead generation.” Let’s repeat that. You aren’t a lead…

  • The Week in Review

    Headlines from the industry.
    To receive daily updates please visit the Digital Moses fan page

  • Agencies

    Best Practices for Using Cooperative Databases

    Cooperative databases account for at least 80% of all consumer prospecting. Names selected from a co-op are super multiple buyers who respond well to any number of different offers. These buyers have been modeled from actual buyer files and are therefore they are highly qualified names. What’s more, they represent a good value for the money renting for $70 per thousand or less.