Topic

Month: August 2011

  • Agencies

    Broker Roundtable: Daily Deal Sites and Email List Prices

    Welcome to Broker Roundtable, where each week we ask list brokers to give their opinions on issues that matter to the marketing community. This week’s question: What effect is the continuing popularity of daily deal sites likely to have on e-mail list prices?

  • Crack the Case

    Best Incentive Campaign Agency: OgilvyCampaign: Crack the CaseClient: Intercontinental Hotels Group In February, Intercontinental Hotels Group wanted to attract Hilton Hotel members who were upset with the recent devaluation of their points and increase …

  • IBM: Destination X

    IBM Australia needed to motivate its channel partners to sell the System X server, making an impact against companies that had been somewhat desensitized after receiving previous IBM incentives

  • Feel Good in Naturalizer Tour

    Naturalizer shoes have been known for comfort, but the new Fall line was designed to be stylish as well. If they could get the target audience to try Naturalizers on for 15 minutes, the company felt the brand would sell themselves

  • Ben & Jerry’s and Target: Together for a Sweet Cause

    Together, Target and Ben & Jerry’s have donated millions of hours of time giving back to local communities. Their combined passion for volunteerism and community outreach created the perfect opportunity for collaboration

  • Pepto-Bismol Takes a Bite Out of Summer

    Pepto Bismol ‘light’ users are consumers 18-49 who keep a bottle of Pepto Bismol in the house for emergencies, but don’t often use it. Procter & Gamble wanted those consumers who have a bottle in-house to use it more frequently

  • The Skinny Cow

    Skinny Cow was launching single-serve cups to capitalize on the latest trend in the ice cream category and had to make a big impact with a small budget

  • Holiday Photos on the Fly

    Microsoft felt that the best way to get cynical consumers to embrace the new Windows 7 operating system was to let them ‘see it to believe it’

  • ProCombat Rivalry Customization Tour

    NIKE is a leading producer of athletic performance apparel and footwear to college football with its ProCombat line

  • Mobile Learning Center Program

    The Army National Guard Education, Incentives and Employment (EIE) Division is dedicated to helping ensure the success of President Obama’s ‘Educate to Innovate’ initiative