Topic

Month: August 2011

  • Thomson Reuters Launches Eikon

    In 2008, as the financial downturn was emerging, Thomson Reuters Markets made a $1 billion investment in Eikon, a next-generation desktop platform developed for global financial customers which displays real-time market data and historical information. In 2010, a global campaign was launched to promote it.

  • FIFA World Cup™ Trophy Tour by Coca-Cola

    Holding the World Cup in South Africa was a milestone that Coca-Cola wanted to celebrate. They embarked on a 211-day World Cup trophy tour, visiting 130 cities in 84 countries

  • World Cup Match Trucks

    ESPN wanted to create a compelling event marketing campaign to drive support for their coverage of the 2010 FIFA World Cup, which would include more than 230 hours of live HD programming – all 64 matches

  • Coca-Cola Recycle Pop-Up Store

    In 2010, the Israeli Ministry of Environmental Protection launched an advertising campaign to promote environmental awareness. Shortly thereafter, Coca-Cola Israel launched its own program designed to create a positive change in attitudes toward the environment and recycling

  • We Like Coca-Cola Village

    To maintain its position, draw new young customers to the brand and create deeper involvement with existing customers, Coca-Cola wanted to show the younger generation in Israel that Coke understands them and is immersed in their world

  • 24 Marathon and Fan Fest

    Interest in the TV show 24 dropped significantly when it was announced that season 8 would be the final season. Maintaining fan engagement from the grand finale episode to the availability of the DVD set was both critical and challenging

  • 2011 Pro Award Winners

    Click on each campaign name to view their full description.Missed the list of 2010 Pro Award finalists? View them here.View our Judges Gallery here. VIEW THE 2010 PRO WINNERS PRESENTATION HERE Best Promotion of 2010 Goes to: Give a Day, Get a Disney …

  • Arm Yourself for the Ones You Love

    2011 Pro Awards Best Multidiscipline Campaign Finalist | Walgreens wanted to be the No. 1 retailer for flu shots. Their goal was to create a promotional campaign that would inspire 5 million people to get flu shots at Walgreens

  • Game of Thrones- Maesters Challenge

    2011 Pro Awards Finalist | HBO needed a memorable campaign to support the launch of Game

  • Pop-Tarts World

    2011 Pro Awards Finalist | Kellogg wanted to capitalize on the desire for kids to customize their own Pop-Tarts and tap into the connection its customers felt with the brand