Topic

Month: August 2011

  • American Express Small Business Saturday

    American Express wanted to do something for small businesses during the busiest shopping period of the year – the fourth quarter holiday season. They decided to focus on the Saturday after Black Friday and called it ‘Small Business Saturday

  • You’ve Got a Friend in Mom: Pull-ups/Toy Story 3

    Kimberly-Clark wanted to promote Pull-ups in a category that was shrinking and heavily focused on price

  • Reynolds Wrap Bag or Tent

    Young families are less familiar with using foil and oven bags than previous generations, and Reynolds wanted to connect with them at a time when they were making their Thanksgiving and other holiday meals

  • Corona Get Real – 1,000,000 Lime Giveaway

    Corona, a leading import in Canada, wanted to kept the brand top of mind prior to the spring and summer months amid the introduction of new competitors

  • Burger King Next Best Move

    Burger King wanted to expand its reach among all 41 African American DMAs. A long-time sponsor of basketball programs, Burger King decided to keep the continuity of basketball as its access point

  • Support Your Marathoner

    Running shoe maker ASICS is a long-time sponsor of the New York City Marathon. As a critical part of the company’s yearly marketing plan, they wanted to make the most of it. In 2010, ASICS’ goal was to move past awareness tactics and demonstrate that it understands and motivates runners

  • The Official Drink of St. Patrick’s Day

    Although the St. Patrick’s Day time period (typically 3 weeks) is a popular time for spirits consumption in the U.S., Pernod Ricard says it has always been dominated by beer, especially in the minds of consumers

  • Magnum Live Large Project

    The brand needed to speak to consumers but come across with class and style. Playing off condoms’ ability to protect people from STDs, they created the Live Large Project

  • Social

    7-Eleven Zynga Promotion

    In 2010, 7-Eleven needed to drive trial for 27 languishing private label products from fresh fruit to hot foods. Convenience stores were known for quick-sell items. Just 8% of consumers thought of c-stores for meals. In addition, the recession had pushed convenience store sales down 20%

  • Tide Loads of Hope for Haiti

    Tide’s disaster relief effort, Loads of Hope, brings free full-service laundry to devastated areas and gives residents and relief workers a simple, basic comfort: clean clothes