Topic

Month: June 2011

  • Agencies

    Can Groupon Grow Up?

    The daily deal leader looks to deepen connections with customers and merchants while fending off attacks from rivals.

  • Chief Marketer Listline June 13

    Chief Marketer and NextMark offer a selection of files new to market. The criteria for selection for Chief Marketer Listline is: · New list to market in past 7 days · Exclusive to list manager · Data card quality score 85 or higher on NextMark · Data …

  • Agencies

    Salin Bank’s Multichannel Efforts Have A Local Focus

    Salin Bank is “Your Indiana Family Bank”, according to one campaign’s tag line. And the institution is using a mix of mail, email, radio, video, Web advertising and live events to bring that message home.

  • Agencies

    Younger Marketers Quicker To Embrace Multichannel Efforts: Survey

    Younger marketers’ use of e-mail, social and mobile channels is no surprise to anyone. But a channel use survey from Pitney Bowes did uncover another channel preference that was unexpected: Marketers under 35 are also more likely than other age groups to use direct mail in their marketing mix.

  • Agencies

    Broker Roundtable: Testing Lists Outside Your Normal Comfort Zone

    Welcome to Broker Roundtable, where each week we ask list brokers to give their opinions on issues that matter to the marketing community. This week’s question: How important is it to test lists outside your normal comfort zone? Our panel includes Geoff …

  • Agencies

    Making the Most of Leads From Trade Shows

    In today’s challenging economic environment, not following up on tradeshow lead data is really inexcusable. It is expensive—really expensive—to be an exhibitor at a show. And whether your tradeshow exhibitor investment will net a profit or a loss all depends on how the lead data is capture and used.

  • Agencies

    NaturallyCurly Tries to Tame the Stylist Market

    Curly hair can be a challenge to keep under control. For the NaturallyCurly Network, the challenge is getting a clear picture of not only the consumers with those luxurious manes, but the stylists who care for them.

  • Agencies

    Warning: Your CRM System Is Not a B-to-B Database

    Chief Marketer recently talked with John Coe, president of Sales & Marketing Institute, and Jim Wheaton, co-founder of Wheaton Group, about why it is essential for B-to-B marketers to have both a CRM system and a proper marketing database.

  • Agencies

    18 Proven Ways to Reach B-to-B Customers with Email

    Business-to-business communications are fundamentally different from business-to-consumer. With B-to-B, there is usually a long sales cycle. Your goal is to engage, to establish your company as a valuable source of information. You want to get your messages opened and read often, making you the authority buyers turn to when they are deciding where to purchase. Here are 18 steps to consider when planning a B-to-B email marketing campaign:

  • Webair Integrates IPv6 into Managed Hosting Platform

    Webair hosting is enhancing their top tier Cloud Computing services by announcing the successful integration of IPv6 support throughout their global network.