Month: June 2011

• AllYou.com Aggregates Grocery Circulars Online

  AllYou.com has launched an interactive tool that lets consumers browse all the main grocery circulars in their neighborhood by ZIP code

• Email

  Enhanced Email Program on the Menu for Wolfgang Puck

  Each Wolfgang Puck brand was maintaining its own separate database of email addresses and purchase histories, and they couldn’t be easily shared. The company recently worked with Listrak to consolidate those files and create more cross sell opportunities.

• Agencies

  Corona Creates a “Beach Mindset”

  We’ve all seen the images. A couple relaxing on a sandy beach in some balmy tropical destination, icy bottles of Corona topped with a lime resting on a table between the two. It’s that image that the brand wants consumers to draw upon and imagine themselves partaking in this summer as it begins the second phase of its “Find Your Beach” campaign.

• Agencies

  7 Simple Steps to Successful Social Media Promotions

  In the last few years, brands have quickly gone from seeing social media as frivolous to including social media as a necessary part of any marketing and communications plan. But while there is great promise, when it comes to promotions, many have struggled with how to go about it.

• Agencies

  Tablecloth Marketer Launches DRTV Effort

  A Pensacola, FL marketer of table covers is looking to expand its reach further into direct response television and catalogs after some initial success with social media.

• Q&A: Mandel Sees Strong B-to-B, Tough Consumer List Arena

  Lon Mandel may have slowed his organization’s acquisition pace, but he’s hardly resting on his laurels.

  Mandel, the founder, president and CEO of Specialists Marketing Services, Inc.—as well as the DMA’s 2011 List & Data Leader of the Year Award recipient—has shifted from the strategy which brought several different operations under his company’s umbrella to an organic growth strategy.

• Agencies

  Using Consumer Spending Data to Target Your Audience

  More than one-quarter of American consumers have little or no credit. Experian research finds that 40.4% of adults who have a household income of $100,000 or higher have less than $20,000 to spend a year on discretionary goods and services.

• Purina Steps Out with a Smartphone Dog-Walk App

  The Purina Petometer, a free app for iPhone and Android, lets owners upload photos and profile data for up to six dogs and share details and locations of those walks with their Facebook friends

• Agencies

  Can Groupon Grow Up?

  The daily deal leader looks to deepen connections with customers and merchants while fending off attacks from rivals.

• Getting Technical on B-to-B

  If you are looking to reach information technology(IT) professionals, then you are in a great position to leverage data from the B-to-B marketplace.