2011 October’s Greatest Hits

It’s that time again. In case you missed them, the following articles ranked among the top 10 most widely read on PROMO during the month of October. Print them out to read on the train ride home or pass them along to colleagues.

No. 1. With Monopoly Promotion, McDonald’s Again Rules a Boardwalk Empire

No. 2. Chrysler Scavenger Hunt Drives 1 Million YouTube Views

No. 3. Facebook and CPG – Budgets, ROI and What’s Working: Study

No. 4. Winn-Dixie’s Reward Lures Loyal Shoppers with Fuel Perks

No. 5. Levi’s Curve ID College Tour Makes Contest of the Perfect Jeans Fit

No. 6. Shopkick, CPG Power Brands Sign First Check-in Partnership with Grocery Chain

No. 7. Trimming 2.5 Million Game Plays into Quality Leads: Travelocity

No. 8. 7 Simple Steps to Successful Social Media Promotions

No. 9. How to Effectively Execute a Sample Program

No. 10. Workarounds for Clean Store Policies