BEST MULTIDISCIPLINE CAMPAIGN
Give A Day, Get A Disney Day
Agency: Disney Destinations, LLC
Client: In-House
LG US National Texting Championship
Agency: Fathom Communications
Client: LG MobileComm USA
Elf Yourself Invasion
Agency: Grand Central
Marketing, Inc.
Client: OfficeMax
Duracell Times Square SmartPower Lab
Agency: The Integer Group
Client: Procter & Gamble – Duracell
BEST USE OF EVENT MARKETING (FIVE OR LESS VENUES)
The Southwest Porch at Bryant Park
Agency: Civic Entertainment Group
Client: Southwest Airlines
Make-A-Messterpiece brought to you by Bounty
Agency: Gigunda Group, Inc.
Client: Bounty, a Procter & Gamble brand
Tide Mile of Clean Style
Agency: Gigunda Group, Inc.
Client: P&G
Insterstate Batteries Summer Snow Days
Agency: Inspira Marketing Group
Client: Interstate Batteries
BEST USE OF EVENT MARKETING (MORE THAN FIVE VENUES)
Samsung 3D TV “Liberation Day”
Agency: Jack Morton/Weber Shandwick
Client: Samsung
Coke Happy Music
Agency: Momentum Worldwide
Client: Coca-Cola
Lunchable’s “Lunch Your Tummy Right” Program
Agency: Pierce
Client: Lunchables
The Cheesecake Factory® & Feeding America® “Drive Out Hunger Tour”
Agency: STAGE Active-Brand Marketing
Client: The Cheesecake Factory®
BEST VEHICLE-BASED EXPERIENTIAL CAMPAIGN
alli & Wynonna-my story, my alli
Agency: Draftfcb
Client: GlaxoSmithKline
Little Debbie Share-a-thon
Agency: Luckie & Co.
Client: McKee Foods
Mobile RocPopShop
Agency: MRA
Client: Rocawear
Drive One 4 UR School
Agency: Team Detroit
Client: Ford Motor Company
BEST SAMPLING PROGRAM OR TRIAL RECRUITMENT
Make-A-Messterpiece brought to you by Bounty
Agency: Gigunda Group, Inc.
Client: Bounty, a Procter & Gamble brand
Energi to Go
Agency: Pro Motion, Inc.
Client: Energizer
Ho Ho Hold the Lactose
Agency: The Zucconi IDEA Agency, Inc.
Client: Valio USA
Lunch is on Us
Agency: Wunderman Chicago
Client: Kraft DiGiorno
BEST CAUSE-BASED PROMOTION
The Recovery Project
Agency: Civic Entertainment Group
Client: A&E Television
Give A Day, Get A Disney Day
Agency: Disney Destinations, LLC
Client: In-House
New Balance 20th Anniversary Campaign
Agency: Marketing Drive / GMR
Client: New Balance
AT&T Team USA Soundtrack
Agency: The Marketing Arm
Client: AT&T
BEST SPONSORSHIP OR TIE-IN CAMPAIGN
Extra 3PM Snackdown Challenge
Agency: Ryan Partnership
Client: Wrigley’s Extra Gum
P&G Sponsors the 2010 Olympic Winter Games
Agency: Taylor Global, Inc.
Client: Procter & Gamble
Monster Director of Fandemonium
Agency: The Marketing Arm
Client: Monster
Chipping for Charity
Agency: Vitro Agency
Client: P.F. Chang’s
BEST CAMPAIGN THAT USES A HOLIDAY THEME IN ITS PROMOTION
Chocolate Milk: The Official Drink of Halloween
Agency: Draftfcb
Client: MilkPEP
Elf Yourself Invasion
Agency: Grand Central
Marketing, Inc.
Client: OfficeMax
“Con Kleenex® Expresa Tu Hispanidad” Art Contest
Agency: MASS Hispanic
Client: Kimberly-Clark: KLEENEX Brand
American Airlines: 2009 Digital Holiday Card
Agency: The Marketing Arm
Client: American Airlines
BEST USE OF PUBLIC RELATIONS IN A PROMOTION CAMPAIGN
The Up, Up. . . and Away Tour
Agency: GES
Client: Disney/Pixar
Charmin NYC Restrooms
Agency: Gigunda Group, Inc.
Client: Charmin, a Procter & Gamble brand
Elf Yourself Invasion
Agency: Grand Central Marketing, Inc.
Client: OfficeMax
Tostitos Salute the Troops Bowl
Agency: The Marketing Arm
Client: Frito-Lay
BEST USE OF GAMES, CONTESTS, AND SWEEPSTAKES
“Mike’s Aluminum Anniversary”
Agency: Alcone Marketing Group
Client: Mike’s Hard Lemonade
“Con Kleenex® Expresa Tu Hispanidad” Art Contest
Agency: MASS Hispanic
Client: Kimberly-Clark: KLEENEX Brand
Ford & White Collar-’Chasing the Shadow’
Agency: Team Detroit
Client: Ford Motor Company
“Dude, Where’s my Bar?”
Agency: Threshold Interactive
Client: Nestle
MOST INNOVATIVE COMMUNICATION STRATEGY
The Southwest Porch at Bryant Park
Agency: Civic Entertainment Group
Client: Southwest Airlines
Make-A-Messterpiece brought to you by Bounty
Agency: Gigunda Group, Inc.
Client: Bounty, a Procter & Gamble brand
Charmin NYC Restrooms
Agency: Gigunda Group, Inc.
Client: Charmin, a Procter & Gamble brand
Fiesta Movement
Agency: Team Detroit
Client: Ford
BEST WEB-BASED PROMOTION
Sprite NBA Slam Dunk Fan Face Off
Agency: George P. Johnson
Client: The Coca-Cola Company
Sprite Step Off
Agency: George P. Johnson
Client: The Coca-Cola Company
Zombie Singles
Agency: Noise Digital
Client: Nokia
Fiesta Movement
Agency: Team Detroit
Client: Ford
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BEST MOBILE MARKETING CAMPAIGN
“LG Transform To Something Better” Consumer Sweeps
Agency: Alcone Marketing Group
Client: LG
World’s Largest Cell Phone
Agency: Neverstop
Client: Cricket Wireless
GameStop Surprize Attack
Agency: The Marketing Arm
Client: GameStop
2009 Monopoly at McDonald’s
Agency: The Marketing Store
Client: McDonald’s
BEST MULTICULTURAL/ ETHNIC CAMPAIGN
Sprite Step Off
Agency: commonground
Client: The Coca-Cola Company
Pull-Ups® “El Baile de Pull-Ups®” Potty Dance
Agency: MASS Hispanic
Client: Kimberly-Clark: Huggies® Pull-Ups® Brand
“Con Kleenex® Expresa Tu Hispanidad” Art Contest
Agency: MASS Hispanic
Client: Kimberly-Clark: KLEENEX Brand
SCOTT® “Pasa el Buen Rollo de Costa a Costa”
Agency: MASS Hispanic
Client: Kimberly-Clark, SCOTT® Brand
BEST CAMPAIGN TARGETING A MICRO AUDIENCE
Campus Buzz
Agency: Alcone Marketing Group
Client: Häagen-Dazs
G-Series Mobile Locker Room
Agency: Fathom Communications
Client: Gatorade
Make-A-Messterpiece brought to you by Bounty
Agency: Gigunda Group, Inc.
Client: Bounty, a Procter & Gamble brand
BEST CAMPAIGN GENERATING BRAND AWARENESS
Dream Big
Agency: Arnold Worldwide
Client: Carnival Cruise Lines
Littlest Pet Shop Pets on Parade
Agency: BARD Advertising
Client: Hasbro
Advertising Week Event Activation
Agency: Momentum Worldwide
Client: Microsoft Advertising
“Dude, Where’s my Bar?”
Agency: Threshold Interactive
Client: Nestle
BEST LOYALTY PROGRAM
California Lottery Replay Program
Agency: Alcone Marketing Group
Client: California Lottery
Know Your IBM
Agency: CiLoyalty, IBM Corporation & Merscient Inc.
Client: IBM Corporation
Screaming
Agency: Digitas
Client: InterContinental Hotels Group
MyCokeRewards
Agency: The Marketing Store
Client: Coca-Cola
BEST DEALER, SALES FORCE OR BUSINESS-TO-BUSINESS CAMPAIGN
Know Your IBM
Agency: CiLoyalty, IBM Corporation & Merscient Inc.
Client: IBM Corporation
Cinemax High Def’n Awesome
Agency: Civic Entertainment Group
Client: Cinemax
U-Drive Regional Direct Response Program
Agency: Fathom Communications
Client: Navistar, Inc.
Advertising Week Event Activation
Agency: Momentum Worldwide
Client: Microsoft Advertising
BEST USE OF VIRAL MARKETING IN A PROMOTION CAMPAIGN
Hammertime Viral Video
Agency: A&E Television
Client: In-House
Killed Ideas (by Blurb)
Agency: Isobar/Ammo Marketing
Client: Blurb
Zombie Singles
Agency: Noise Digital
Client: Nokia
The White Rabbit Campaign
Agency: Fallon Worldwide
Client: Syfy
BEST RETAIL/CO-MARKETING CAMPAIGN
Littlest Pet Shop Pets on Parade
Agency: BARD Advertising
Client: Hasbro
LYSOL® NASCAR® Sponsorship at Target®
Agency: Catapult Action-Biased Marketing
Client: Reckitt Benckiser
GameStop Surprize Attack
Agency: The Marketing Arm
Client: GameStop
Lay’s Local
Agency: The Marketing Arm
Client: Frito-Lay
BEST CAMPAIGN ON A BUDGET (UNDER $250,000)
The Singing Bee on CMT
Agency: CMT
Client: In-House
Zombie Singles
Agency: Noise Digital
Client: Nokia
River Monster’s Piranha Flash Mob
Agency: Pierce
Client: Animal Planet
Love your Team. Grow the Ivy.
Agency: TRIS3CT
Client: Old Style Beer (Pabst Brewing Company)
BEST IDEA OR CONCEPT
“Mike’s Aluminum Anniversary”
Agency: Alcone Marketing Group
Client: Mike’s Hard Lemonade
Make-A-Messterpiece brought to you by Bounty
Agency: Gigunda Group, Inc.
Client: Bounty, a Procter & Gamble brand
Love your Team. Grow the Ivy.
Agency: TRIS3CT
Client: Old Style Beer (Pabst Brewing Company)
Yahoo! Yodel Studio
Agency: Yahoo!
Client: In-House
BEST CREATIVE
Make-A-Messterpiece brought to you by Bounty
Agency: Gigunda Group, Inc.
Client: Bounty, a Procter & Gamble brand
The White Rabbit Campaign
Agency: Fallon Worldwide
Client: Syfy
Adult Swim & Kia Soul
Agency: Turner Broadcasting
Client: Kia
Yahoo! Yodel Studio
Agency: Yahoo!
Client: In-House
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