Month: February 2009
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Only Two in Three Bowl Brands Ran Integrated Online Campaigns
Sunday night’s Super Bowl XLIII may have been one nail-biting ordeal of a football game, but it produced few real surprises in terms of the advertisers who did the best job of leveraging their expensive broadcast spots with additional online content or marketing
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Super Bowl Ads Don’t Score with Viewers
The successive second half comebacks by both teams kept football fans riveted to the action in Sunday’s Super Bowl—but the interstitial action in the TV spots was much less compelling.
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Acquisition
Indiana Brothers Win $1 Million in Doritos Ad Contest
If at first you don’t succeed, try, try again.
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Crest Whitestrips Partners with “He’s Just Not That Into You” Film
Crest has teamed up with Warner Bros. Pictures to promote its new Whitestrips during the upcoming red carpet event for the film, “He’s Just Not That Into You.”
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Denny’s Offers Free Breakfast, Coupons
In an effort to boost its breakfast business, Denny’s is offering free Grand Slam Breakfast to customers who visit its restaurants between 6 a.m. and 2 p.m. today.
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News Brief
BEAM GLOBAL SPIRITS & WINE: and Jim Beam Bourbon are partnering with Mavericks Surf Ventures, Inc. to sponsor The 2009 Mavericks Surf Contest
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ComScore: E-commerce Growth Rate Dips to 7% in 2008
Consumer e-commerce spending reached $214.4 billion in 2008, reflecting a 7% rate of growth compared to 2007, according to figures from ComScore Inc. That’s down from 20% growth in 2007 and the slowest rate of growth since ComScore began tracking such data in 2001.
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Infinity Insurance Call Center Opens in Texas
Infinity Property & Casualty Corp. has opened a new 325-seat telemarketing center in McAllen, TX.
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Petco Boosts Sales with Automated Product Recommendations
Petco Animal Supplies Inc. reported its online sales increased 26% and the number of items per order has risen by 30%, since it implemented an automated product recommendation system.
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Direct Marketing | Print
CADM Establishes Awards for Emerging Leaders
The Chicago Association of Direct Marketing has established the CADM EL (Emerging Leaders) Awards to honor a new generation of direct marketing professionals.