Month: February 2009
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NBA Ties Fitness Drive to ‘Got Milk?’ Campaign
The National Basketball Association is launching a new fitness initiative in collaboration with the “Got Milk?” Body By Milk Campaign, with NBA star Chris Paul and WNBA star Diana Taurasi as the poster players.
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Social
U.S. Twitter Users Young, Poor and Growing: Pew Report
The U.S. population using Twitter and other microblogging services is younger, more urban and more racially diverse than America as a whole. But they’re not typically the same young-young demographic that dominate the use of many social networks, according to new findings from the Pew Internet & American Life Project.
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Agencies
TV Land Spawns Digital Yearbook for ‘High School Reunion’ Fans
TV Land is aiming to engage fans of its “High School Reunion” series with an online “Digital Yearbook” enabling the show’s viewers to self-create identities with photos and profiles.
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Mktg Hires Louis Marino to Lead Creative
Alternative media and marketing services firm mktg has named Louis Marino as executive creative director.
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Agencies
David’s Bridal Targets Prom-Going Teens with Contest
David’s Bridal is giving teen girls a chance to design and share their dream prom ensemble through an online contest that offers the chance to win a $5,000 scholarship and other prizes.
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News Brief
CIAO BELLA: has named Stan Fabian as CEO. Previously, Fabian oversaw eastern operations as senior vice president of sales and distribution for Dreyer’s, which owns brands including Edy’s
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Google Latitude – Creepy Stalker Gear or Dream Marketing Tool?
Google earlier this month unveiled Latitude, billed as a way to “see your friends on a map and get in touch.” Will Latitude work in favor of advertisers, or will they come across as, well, creepy?
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Expanding Your Brand Marketing With Athlete Endorsements
No matter what your core business, sports can be infused into your marketing plan effectively. Here’s how you can ensure that same passion and enthusiasm of sports fans can be transferred to your business
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Marketing in the Meltdown: How Redefining Brand Equity Gives Us Direction
The role of the chief marketer is to focus on the strategic intent of the entire organization, not just on marketing. And in an uncertain economy that means adapting—and fast. Here’s some thoughts on how to maintain your brand equity
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Layoffs Reported at Call Centers
News reports said last Friday that multichannel merchant Hanover Direct was closing its Hanover, PA call center and consolidating it with a call center in Wisconsin.