2009 IMA Award Winners
Beginning in 2012, the IMA Awards have been combined with the PRO Awards.
View the current PRO Awards site here.
Best In Show
Pedigree Million Dog Mosaic (Also a Winner in the Viral Promotion and New Media)
Viral Promotion
WINNER: Pedigree Million Dog Mosaic (Also won Best in Show and Winner in New Media)
FIRST PLACE: Battle of the Bands & The Quest for the Crystal
SECOND PLACE: DLeeDo
Internet-based Trial Recruitment
WINNER:Jeep Wrangler Unlimited Terrain
FIRST PLACE:True Value: Start Right. Start Here.
SECOND PLACE: 2008 Monopoly at McDonald’s (Also won Best in Show and Winner in New Media)
Internet-based Loyalty Marketing
WINNER: Doritos
FIRST PLACE (tie): Nestlé Very Best Kids
Yahoo! Start Wearing Purple (Also won Second Place in Promotional Web Site)
New Media
WINNER: Pedigree Million Dog Mosaic
FIRST PLACE:America’s Cheer
SECOND PLACE: NFL Affinity
Promotional Web Site
WINNER: Sony Electronics Mission for a Million
FIRST PLACE: Yahoo Start Wearing Purple
SECOND PLACE: WWE SummerSlam
Search Engine Marketing
WINNER: Magnet Migrant Attraction
FIRST PLACE: Microsoft office Live Small Business
SECOND PLACE: Cabela’s Using Search to Drive Offline Traffic
E-mail Marketing
WINNER: Magnet Migrant Attraction
FIRST PLACE: Havaiana’s
SECOND PLACE: Monopoly at McDonald’s
Mobile Marketing
WINNER: Monopoly at McDonald’s
FIRST PLACE: How Sweet the Sound
SECOND PLACE: (tie)Verizon Wireless The Fight for Gotham City
Verizon Wireless Storm Hunt
