Month: September 2008
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New Media and Targeted Audiences, This is a Test
As the economy tightens, marketers desperate to reduce acquisition costs are blindly jumping into social media without testing or taking customer behavior patterns into consideration. That is a mistake
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This Just In: Interaction Can’t Replace Real Content
CNN’s weekend coverage of Hurricane Gustav relied heavily on viewer contributed commentary. But can an over saturation of viewer interactivity be too much of a good thing?
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UGC Promos Play Off the Games of Fall
(Promo Interactive) For sports fans, getting a chance to spout off in the spotlight can be as valuable as any cash prize. And rubbing elbows with the pros can turn a local supporter into a brand evangelist faster than you can say, “The Cubs win the pennant.” (Go ahead, say it.)
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E-News to Go: September 3
Lifetime Acquires ParentsClick, Multiverse Launches Virtual World, Survey Examines Health Blogosphere
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Direct Marketing | Print
Hedge Fund Acquires Popular Club
Catalog and Internet marketer Popular Club has been acquired by an unnamed hedge fund based in New York. The fund had previously acquired Popular Club
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Direct Marketing | Print
Unitrin to Acquire Direct Response Corporation
Trinity Universal Insurance Company, a subsidiary of Unitrin, Inc., will acquire Direct Response Corp, in a cash transaction valued at approximately $220 million.
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BuySeasons’ Parent Firm Acquires Celebrate Express
Liberty Media Corp., the parent company of BuySeasons Inc., has acquired Celebrate Express.
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AdEx Media Acquires Online Lead Generation Business
Online marketing firm AdEx Media, Inc. has acquired the online lead generation business of Bay Harbor Marketing
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The Knot Names John Mueller CFO
The Knot, a company that operates a wedding advisory and services Web site, has named John Mueller CFO.
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Direct Marketing | Print
Letters to the Editor
Readers respond to : Loose Cannon: CRM is a Family Affair, Direct Newsline, Sept. 2, 2008 (http://directmag.com/opinions-columnists/loosecannon/loose-cannon-crm-family-affair-0902/)