Month: September 2008
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Engagement
Subway Program Offers Money for Schools
Subway is giving customers a new reason to visit its restaurants: school rewards.
The chain has teamed up with SchoolPax, a school fund-raising program, which lets diners earn cash back rewards for the school of their choice every time they eat at a participating restaurant and use their registered Subway Card
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Engagement
’Seinfeld’ Bus Blitzing College Campuses
For college students who may not know much about that renowned NBC sitcom about nothing, Sony Pictures Television is bringing the “Seinfeld” to campuses around the country
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Acquisition
Sara Lee Launches Campaign Tied to ‘High School Musical 3’
Sara Lee Fresh Bakery is backing its Soft & Smooth bread products with a tie-in to Disney’s upcoming “High School Musical 3: Senior Year” film, the company’s largest marketing initiative since 2005.
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Acquisition
Denny’s Names Presidential Posers in Contest
The votes are in and America has picked its top choices for the best presidential posers in Denny’s “Vote For Real” campaign
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Engagement
Loyalty Programs Cut Across All Businesses: DMA Report
A recent survey from the Direct Marketing Association and Colloquy indicates the majority of people in various industries maintain some form of loyalty programs.
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Engagement
NBC Sees Big Jump in Olympics Merchandise Sales
NBC has reported a significant increase in merchandise sales during the Beijing summer games over the Torino winter games two years ago
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Engagement
Coupons Inc. Explores Technology for Incentives: COO
Coupons Inc. is ramping up its efforts in the interactive coupon promotions business with a new chief operating officer and larger plans to use technology to reach consumers with coupon offers
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News Brief
NICKELODEON & VIACOM CONSUMER PRODUCTS: and Lucky Brand today have partnered to rollout a line of election-themed kids’ T-shirts
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Engagement
Postscripts
GIFTCERTIFICATES.COM: an e-commerce provider of gift products for consumer and corporate markets has appointed Gary Krow as CEO