Month: September 2008
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Acquisition
Verizon Warns of Sweepstakes Scam
Verizon has issued a warning that a mailing that appears to be affiliated with it falsely informs consumers that they have won $750,000
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Engagement
New York TV Preview Fest Field Expands
When the New York Television Festival preview week starts screening new fall shows next week, CBS, the CW and HBO will be in the picture for the first time
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News Briefs
BASKIN-ROBBINS: is the latest marketer trying to cash in on the upcoming presidential election
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Display Ad Networks At Risk?
The biggest news this week certainly goes to the public launch of Google’s new browser, Google Chrome, which suckered us into a piece as we watch the browser try not to follow in the footsteps of the company’s…
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European Internet Audience Grows 8 Percent
According to recent figures released by comScore World Metrix, the Internet audience in Europe grew from 223.9 million visitors in June 2007 to 241.8 million in June 2008, a growth of 8%.
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Google Chrome Plays the Role of Disruptor
Less than a week after Microsoft unveiled Internet Explorer 8 Beta 2 to the general public, Google announced its Chrome Web browser on its official blog.
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Lots of Mobile Gamers in the U.S.
An estimate by eMarketer suspects that there are 31 million mobile gamers in the U.S. in 2008, compared to 23 million in 2007
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Spam Correlation with First Letters
Richard Clayton, a researcher and security expert from Cambridge University, conducted a study that found a link between the first letters of e-mail addresses with their likelihood of receiving large amounts of spam.
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The Biggest Misconception about Marketing Online!
There is a great story I recently heard that reminded me about what it takes to be successful in marketing your business.
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Advertisers Discover a New, Innovative Key to Reaching the Masses
So try to picture this – you are creating an ad campaign for a new product or service and you want to reach a mass audience.