Month: September 2008
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Acxiom Acquires Alvion DM Technology Unit
Acxiom has acquired the direct marketing technology unit of Alvion, a Cape Coral, FL Web applications developer.
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EU Said to Probe Google-Yahoo Ad Deal
European regulators have confirmed that they are investigating the online advertising deal brokered between Google and Yahoo, following similar moves by the US Department of Justice, according to wire service reports.
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Mailers Need New Growth Areas, Asserts PMG
Postmaster General John E. Potter called on the mailing industry to seek new sources of growth in the midst of severe economic times coupled with a steady decline in mail use.
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Lyris Net Loss Narrows Slightly
Lyris Inc., posted a net loss of $2 million for the fourth quarter, compared to a net loss of $2.1 million in the prior year.
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Special Report: Play Again
Online games used in promotions can range from the very simple to the most elaborate
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Listline e-Newsletter 9/17
Aggressive List Management offers a 2-million name list that identifies individuals with such interests as bicycling, golf, running, jogging, tennis and skiing
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Engagement
McDonald’s Celebrates Latin Grammy Awards with Sweeps, Events
McDonald’s is backing its sponsorship of the upcoming Latin Grammy Awards with a host of promotional activities, including a tour, street parties and a sweepstakes
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Engagement
Upromise Starts eCoupon Service for College Funds
Upromise is improving the financial return to its members with a new paperless eCoupon service that offers face value savings that count toward family college funds
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Engagement
American Eagle Outfitters Swaps Movies for Denim Trials
American Eagle Outfitters is once again rewarding customers with a free movie ticket to those who try on a pair of jeans from its new denim line
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Target Scores Naming Rights for Minnesota Twins’ Ballpark
Target struck a 25-year partnership deal with the Minnesota Twins that includes naming rights to the team’s new downtown Minneapolis ballpark