Topic

Month: June 2006

Direct Marketing | Print
Detestable Collectibles

As part of its collection, the Forbes Gallery in New York City displays a bar of Titanic soap, which, according to the box copy, is “Guaranteed to sink!’ It’s doubtful too many visitors take umbrage with this product, although I can’t imagine the descendents of John Jacob Astor IV are in a rush to lather up with it.
Direct Marketing | Print
I Must Have It!

Looking for a hip collectible to show some love for the Man of Steel in honor of his new flick? Try a Superman Tag, a fundraiser started by the Christopher Reeve Foundation, to raise money and awareness for people living with paralysis.
Acquisition
In Last Hurrah, McDonald’s Anchors Pirates Promo

McDonald’s is rolling out a mega promotion behind Disney’s much anticipated release Pirates of the Caribbean: Dead Man’s Chest, dangling chances to win Volvo vehicles, iPods and Sony PlayStation Portable systems. The promotion ends McDonald’s 10-year, exclusive deal with Disney under which the QSR promoted numerous Disney films with enormous success.
Frito Taps Kumar as CMO

Frito-Lay has promoted Jaya Kumar to CMO just days after President-CEO Al Carey took charge of the snacks giant.
Acquisition
ESA Sues Over Oklahoma Gaming Law

The Entertainment Software Association has filed its ninth lawsuit as part of its fight against legislation regulating violent video game sales to minors, this time against the state of Oklahoma.
Acquisition
Ocean Spray Takes Craisins Courtside

Ocean Spray is sweetening up the Women’s National Basketball Association (WNBA) through a partnership that takes its Craisins sweetened dried cranberries brand courtside at WNBA games and tours, and via a supermarket sweeps tied to the sport.
Mazda Names Marketing Chief

Mazda North American Operations has named David Klan as director of marketing for the company, effective Aug. 1.
News Brief

MAJOR LEAGUE GAMING: has signed leading four-man Halo 2 video game team…
Exitcution: The

Exitcution is all about how a company handles grow. Exitcution deals with not just how companies handle growth but whether they will continue to grow. It’s part strategy and a big part execution. With respect to those in the Internet…
Neverblue Media Welcomes New Affiliate and Advertiser Team Manager

Victoria, BC, June 28, 2006: Neverblue Media Incorporated, a premier online marketing company, announced today the addition of Jason Scriven to its team of talented professionals. Scriven will lead Neverblue Media’s sales and…