Month: June 2006
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Abacus Taps Silverpop for E-mail Product
Co-op database marketing firm Abacus announced Tuesday it has teamed with e-mail service provider Silverpop to create a new service called Abacus E-mail.
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Is Hormel Losing its Grip on Spam?
(Magilla Marketing) Though the case has no official legal clout in the U.S., some American executives battling Hormel Foods over use of the word spam see positive signs in a tiny UK technology company
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Nestlé Buys Jenny Craig
Nestlé S.A. will enter the weight-loss arena when it buys Jenny Craig for $600 million.
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Email
Marketers Losing Interest in AOL Addresses
If AOL wants legitimate marketers to start avoiding sending to its subscribers, the plan is working. E-mailers are preparing for a serious drop in performance of AOL addresses, and some are abandoning mailing to AOL address holders altogether.
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Email
Is Hormel Losing its Grip on Spam?
Though the case has no official legal clout in the U.S., some American executives battling Hormel Foods over use of the word spam see positive signs in a tiny UK technology company
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Email
Stupid PR Watch: An Unfair Hack Job on Retailers
And the award for most disingenuous publicity stunt goes to anti-spam company Reflexion Network Solutions for a press release the firm put out last week announcing “Spammy Awards” to “dishonor the worst of the worst.”
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Email
Stupid PR Watch Part II: Dumbest E-mail Ever
From the what-the-hell-was-this-guy-thinking file comes what is possibly the most ill-conceived e-mail ever to arrive here from a public relations executive.
The sender was upset over what he thought was too much coverage of an ugly little incident in his client company
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Email
Abacus Taps Silverpop for E-mail Product
Co-op database marketing firm Abacus announced today it has teamed with e-mail service provider Silverpop to create a new service called Abacus E-mail.