Month: June 2006
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Those Smashing Mash-Ups
The world heeds me not when I extol the virtues of convergence. “Con-what?” It’s the coming together of technologies, don’t you know, the new wave of…And I’ll stop right there. There’s better terminology for convergence as we tangibly…
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Google goes CPA
Yesterday, I had the opportunity to present, as part of a panel at DM Days, my thoughts on the changing search landscape. My piece focused on CPA search, a topic that fascinates me in no small part due to the arbitrage activity taking
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What If mergers
Summer seems to bring with it more than just warmer weather. It also seems to bring with it increased activity in mergers and acquisitions. This time last year, we saw within a sixty day window deals that included Valueclick buying…
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Invest Wisely in a Business Geek
Business is like a game of poker—a few careless moves will have you trading in your designer clothes for a barrel with suspenders. New business ventures, particularly Internet ones, present thrilling opportunities; we come…
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Live from DMDNY: More Postal, Privacy Challenges Loom: Greco
Though multichannel direct marketing drives more than 10% of the economy, potentially industry-crippling challenges loom, said DMA chief executive John Greco during his opening remarks at the DM Days New York conference Wednesday.
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Live from DMDNY: Search No Longer an Afterthought
Whereas not too long ago search marketing barely had a seat at the media-planning table, today it is getting more of the attention it deserves, according to panelists at the Direct Marketing Days New York Conference Wednesday.
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Live from DMDNY: E-Mail Response Management Firm Debuts
Response management is one of the most critical parts of any e-mail campaign
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We’ve Got The Buzz On DMDNY
Looking for the latest news from Direct Marketing Days New York?
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New Products and Services
Comparison Shopping Blog: provides an integrated shopping, searching and blogging experience and access to a massive product database–Pepperjam, Wilkes Barre, PA …