Month: June 2006

• Marketers Turn to Technology To Grow ROI: Study

  Companies are shifting toward targeted, integrated marketing approaches and are relying more on marketing technologies to optimize customer relationships and grow marketing ROI, according to a survey conducted by Boston-based Epsilon, a provider of multi-channel marketing services.

• People in the News

  Santa Monica, CA-based FremantleMedia tapped Julie Uribe as senior VP-development at FremantleMedia North America. She will oversee all

• News Brief

  SONIC: Shawnee, OK, has hired Firehouse to handle marketing for

• Live From DMDNY: Little Things Greatly Affect Web Conversion

  Too many marketers lose sales because they think of their landing pages

• Live from DMDNY: DMA Announces Data Stewardship Council

  The Direct Marketing Association Thursday announced creation of the Data Stewardship Council, a group whose aim will be to educate marketers on responsible data usage and develop industry best practices

• Live from DMDNY: DMA Announces Data Stewardship Council

   

• Salvation Army Chapter Launches Phone Effort

  The Salvation Army is launching

• Green Mountain Taps @Web Site Publicity

  Green Mountain Coffee Roasters, Inc. has hired @Web Site Publicity to promote its Web site www.GreenMountainCoffee.com throughout the Internet.

• Short Cuts

  The board of directors of Williams-Sonoma Inc. has declared a quarterly cash dividend of 10 cents per common share, payable on Aug. 24, 2006 to shareholders of record as of July 27. …

• Listline e-Newsletter 06/22/06

  The Strategic Research Institute has come out with four new lists. The
  largest one identifies 17,578 medical professionals.