Month: April 2006
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Live from Ad:Tech San Francisco: Do More Than Translate Web Sites
U.S. marketers need to do more than translate the language used on Web pages to expand online marketing internationally. A good understanding of cultural differences and language nuances — or a lack of understanding — can make or break promotions exported from the U.S.
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Email
Live from the DMI Co-op: Electronic Marketing Moves Beyond E-Mail
The hottest electronic channels seem like a direct marketer
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Direct Marketing | Print
Live from the DMI Co-op: Greco Warns of Threats to Mail Channel
Rising gas prices will serve as a spurious justification for a postal rate hike in the “high single digits,” (between seven and nine percent, for instance), according to John A. Greco Jr., the DMA’s president and CEO.
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West Marine’s Losses Widen
West Marine Inc. reported a net loss of $9.4 million, compared to a net loss of $5.5 million last year.
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PC Connection Reports 17.5% Sales Increase
PC Connection, Inc. reported net income of $1.7 million for the first quarter, up from $900,000 last year.
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‘Junk Mail’ Tax Break Bill Advances in Florida
A tax break for businesses that mail advertising fliers, as long as they’re neatly packaged in an envelope, is moving toward approval by state lawmakers, according to the Lakeland (FL) Ledger.
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Credit Card Mail Offers Grow 16% in 2005
More than six billion credit card offers were mailed to U.S. consumers in 2005, up 16% from 2004, according to Mail Monitor, the direct mail offer tracking service from Synovate.
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Direct Marketing | Print
These Boots Were Made for Loyalty
Look down. What’s on your feet? Pointed shoes will soon be passé. Espadrilles will be the new rave.
But you would have known that if you received DSW’s Reward Your Style Loyalty Member monthly e-newsletter.
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Direct Marketing | Print
Shopping In — and For — Comfort
Women catalog shoppers want comfort and value