If there was a theme to 2022’s most buzzworthy experiential activations, it was “bring on the weird.” In the most positive sense, of course. Event marketers harnessed peculiar, often culinary-based experiences this past year in an effort to turn heads and engage attendees amid a saturated landscape—from Audible’s three-course hot-dog themed dinner to Cap’n Crunch’s giant cereal bowl installation atop a ferry to Paramount+’s 4,870-pound plate of nachos. So for some inspiration in the new year, check out this round-up of steal-worthy ideas from sister pub Event Marketer.
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