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As Hispanic Population Grows, so too do Challenges for Marketers—5 Insights
The statistics don’t lie. Hispanics will become 20% of the U.S. population by 2020. This demographic is younger (average age 27 versus 41 for the general market) and they currently have purchasing power of more than $1 trillion dollars. The growth rate for Hispanics outpaces any other group in the U.S. Here are five insights to better understand this shopper:...
Hunting for Prospects
If you are hunting for a fresh prospect list, you might want to take a look at the selections available on hunting and shooting lists this fall...
Younger Marketers Quicker To Embrace Multichannel Efforts: Survey
Younger marketers’ use of e-mail, social and mobile channels is no surprise to anyone. But a channel use survey from Pitney Bowes did uncover another channel preference that was unexpected: Marketers under 35 are also more likely than other age groups to use direct mail in their marketing mix....
Older Baby Boomers May Hold Surprises For Marketers
Age is an essential data point when targeting consumers. But advertisers who have pre-fixed ideas about what a baby boomer looks like may be in for a rude awakening as younger-thinking citizens age into this cohort. Take the oldest boomers, those born between 1946 and 1954. They're a lot more active—and a lot more computer-savvy—than previous generations of consumers in their mid-50s and mid-60s. Linda Armstrong, an executive vice president and practice leader at DMW Direct who specializes in health and age-targeted product launches, spoke with Chief Marketer about specific considerations marketers should mull when appealing to this group. ...
Fisher-Prices's New Zoo View Connects With New Moms
Everyone goes to a zoo to see something they've never encountered before. But a zoo-centric live-event campaign from Mattel subsidiary Fisher-Price is...
Picking Up Chicks: How Brands Relate to Women in Social Media
If women are a core target audience for your brand, chances are good you're already connecting to them via social media. Well, that is, good if you want...
Lessons From the Past: Ideas from 2010 Black History Month
Those thinking of creating retail campaigns tailored to African American consumers can get some good ideas from these initiatives, which were done last...
10 Tips for Marketing to African Americans
Create an emotional connection with African American consumers with appropriate thematic and product partners. Think Partner with brands African American...
A Marketing Segmentation Primer, "Seinfeld" Style
Marketers always need to think about the segments that have the greatest need for their products. Targeting effectively depends on data and analytics, a concept that Kramer on "Seinfeld" could have applied to marketing the Bro....
Move Beyond Your Current Distribution Channels
Looking beyond the obvious, discovering new ways of doing things and finding new distribution channels is essential in today's fluctuating economic climate. ...
