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Analytics Drives Frederick's Of Hollywood's Multichannel StrategiesThere's no shortage of puns and wordplays that come to mind when thinking about the marketing strategy of a retailer like Frederick's of Hollywood. But... |
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Ways Communications Can Create a Bulletproof Consumer/Brand Relationship
As both media and audience segments become more fragmented, marketers have to work harder than ever to create and keep loyal customers. But the extra...
Analytics Drives Frederick's Of Hollywood's Multichannel Strategies
There's no shortage of puns and wordplays that come to mind when thinking about the marketing strategy of a retailer like Frederick's of Hollywood. But...
Rough Times for Good Causes
THE ECONOMY IS TIGHT, WHICH MEANS POCKETS AREN'T AS DEEP For nonprofits, this means retention is the order of the day. Richard Geiger, strategic relationship...
Sears Gets Social With the DIY Market
Sears is showing its “softer side” in more than just ad slogans: It's getting into social marketing in a big way, first with two back-to-school initiatives designed to get high schoolers and incoming freshmen engaged...
Editor's Note: Dog Days and Holidays
Every Year at This Point, just at the turning of July to August, I experience a moment of complete calm. It's a perfectly balanced time when everything...
UJC Unites Local Groups in Database Append Initiative
Through a national database appending initiative this spring, the United Jewish Communities/Jewish Federations of North America was able to help local...
JetBlue Goes Social to Promote LA-Bound Flights
If you don't recognize names like Kevin Nalts, Justine Ezarik or Meghan Asha, you've revealed two things about yourself: You're not part of the digital...
American Focuses New Campaign on Hispanics
Today's consumers are looking for better prices and more value for their travel dollars. That's why loyalty in the skies is more important than ever....
BabyCenter Uses App to Connect With iPhone Moms
Web parenting resource BabyCenter.com has produced research to show how reliant today's moms are on technology. And to back it up, they released an app...
Hiring the Right Contractors for Multilingual Marketing
While some companies have in-house resources for translation, many look outside for localization resources. Here's some things to consider before you sign a contract...
