Promotion agency Zipatoni has hired Cynthia Slaby as managing director of the Philadelphia office, opened to service a new Pennsylvania-based account. The appointment took effect Jan. 5.
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| Cynthia Slaby |
The new account, McNeil Nutraceuticals based in Ft. Washington, PA, is a division of Johnson & Johnson. Zipatoni will handle several key brands including Splenda and Viactiv.
Slaby, 34, will report to Michelle McPherson, account director, in the St. Louis office, where the primary account and creative responsibilities for the account will be headquartered.
Most recently, Slaby worked for Domus Marketing and Communication in Philadelphia, where she worked on the Oki Data Americas account.
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