Xcelplus International Inc. has turned to direct response television to reintroduce a line of automotive engine products to the consumer market.
DRTV promotions are scheduled to begin airing in early July for Xcelplus brand products designed to boost engine performance, which were originally sold under the Slick 50 and Lubrilon brands from 1975 through 1995.
Xcelplus has opened a new call center at its headquarters in Saluda, VA; to handle inbound orders generated by infomercials and short-form direct response advertising spots. GDI Fulfillment will manage the call center and handle fulfillment.
Airtime has been purchased on numerous cable TV networks, including History Channel, Discovery, CNBC, ESPN, PAX, CMT and Weather Channel. Other promotions will air on ABC, NBC, CBS, Fox, Outdoor Channel, CNN, USA Network, Showtime and TNN, among others.
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