Advertising agency conglomerate WPP Group plc, based in London, has agreed to acquire a 30% interest in High Co, a French marketing services and new technology company.
WPP will acquire shares representing 18% of the company from High Co’s main shareholder. The balance of approximately 12% will be acquired by a new equity issue. Further terms were not disclosed.
High Co’s subsidiaries include High Co Conseil in business-to-business consulting; direct marketing agency Kenya; Pole Production, a print-buying company; Editum, a consumer magazine producer; and the new technologies division which includes Netforce, specialists in Web site design. The Group employs around 300 people in Paris and Aix-en-Provence.
Network
