Williams-Sonoma To Bow New Catalog, Web Site, Magazine

Williams-Sonoma Inc. will launch a spinoff catalog, a Pottery Barn Web site, and a magazine, according to published reports.

The Pottery Barn mailed its first bed-and-bath specialty catalog in the last week of April and a Web site for the retail chain will debut in the fall.

The firm will also launch “Taste” as a national food magazine to be sold in newsstands and by subscription as well as in its shops.