The WB Television Network is giving consumers a sneak peak at the network’s new drama, Supernatural, online.
Consumers in the U.S. can log on to Yahoo TV to see the Supernatural Web cast in its entirety at TV.yahoo.com through Sept. 12. The Webisode is available for viewing anytime during the promotion period.
The effort marks the second time The WB has offered a Webisode of a show. Last year, The WB and AOL offered AOL subscribers a chance to see the premiere episode of the network’s drama Jack & Bobby. This year, Yahoo teamed with Showtime Networks to offer simultaneous online and broadcast premieres of the network’s series Fat Actress (PROMO Xtra Feb. 17).
“This promotion on Yahoo will help us generate tremendous buzz on the Internet and great word-of-mouth for the series,” said David Janollari, president of entertainment for The WB, in a statement.
Supernatural details the story of two brothers bound by tragedy and their family’s strange history. Together, the men cross mysterious back roads in their 1967 Chevy Impala to find their missing father while they track down evil supernatural forces they encounter along the way. Supernatural premieres Sept. 13 at 9 p.m. ET on The WB.
Online materials support.
Network
