Virgin Atlantic Airways, Norwalk, CT, last week kicked off a 28-city mobile tour dubbed Virgin Across North America.
A 68-foot truck decked out as a Virgin Upper Class cabin lets consumers test the amenities added in a $100 million cabin upgrade that includes in-flight beauty and massage service and restaurant-style food. The tour runs through Nov. 7, and is backed by an online sweeps giving away free tickets to London (a Virgin standard) and other prizes.
Out of Bounds Productions, Los Angeles, handles, with p.r. assistance from BSMG Worldwide, New York City.
Network
