Viewpoint Buys Unicast

Viewpoint Corp., a New York-based Web search and interactive media agency, announced an agreement to purchase Internet media delivery platform Unicast Communications Corp.

The acquisition, to be completed by early 2005 for $7.4 million in cash and stock, will give Viewpoint the in-house technology to deliver rich media and broadcast video to Web sites. Unicast currently works with about 1400 Web sites and 700 advertising customers, including Honda, MSN and Verizon.

Besides interactive ad delivery, Viewpoint also does business in search services, technology licensing and online creative services.