VentureDirect Worldwide has been chosen to manage the iVillage postal file of 389,163 active members. This file is available for the first time this week.
Women visit this site for information on numerous issues that affect them including parenting, job topics, health and fitness, travel, beauty, apparel and more. To enter certain areas of the site, they register their postal address and interests. The source is 100% Internet.
There is a 50,000-name monthly hotline, and selections include employment level, employment, income, interest, marital status, shop online, state/SCF/ZIP. The base price on the file is $100 per thousand names.
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