For the first time in the company’s history, Vassarette Intimates is reaching out directly to Latina females, reaching 2.5 million Hispanic households this September through the Carmen’s Cupones y Consejos (Carmen’s Coupons, Tips and Advice).
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| Direct mail from Vassarette targets Latinas |
Vassarette Intimates, a division of Vanity Fair Corp., has paired with Carmen’s, the largest Hispanic co-op direct mail program in the U.S., to deliver this segmented direct mail program to Hispanic females. The direct mail piece arrives in a 6″x9″ envelope with advertisements in both English and Spanish.
The mailer will arrive in time for back-to-school and in celebration of Hispanic Heritage month in September. The Vassarette ad will be featured on the outer envelope, in addition to a coupon offer inside for $2.00 off its HandsUp Pushup Bra available at Wal-Mart, Target and Kmart.
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